I don't often promote other bloggers posts - which is something I need to fix - so to get that ball rolling I'd like to link everyone to this blog post over at Ben's Beer Blog: Labatt is planning an expensive, intentionally misleading ad campaign for Shock Top.
The blog post is essentially a break-down of Labatt's (a subsidiary of In-Bev, which also owns Budweiser) strategy to mislead customers into thinking some of Labatts products are craft beers. It highlights some of the underhanded methods used by "big beer" to squash their craft brewer competition (that's the bad news). The good news is that it also shows just how damaging craft brewing is becoming to the big guys.
*shrugs* Its an ad campaign. They are supposed to make their product look good and target it to a certain market. Its up to the consumer to decide what to believe. I'm always inclined to believe that if big companies are promoting their products as craft beer, it elevates the idea of craft beer to the public in general, and acts as a "gateway drug" for craft beer in general. People may be fooled at first, but if it gets your American light lager drinking something they think is craft beer, it might persuade them to try other, real craft beer.
ReplyDelete- Dennis, Life Fermented Blog